Beyond the Logo – Building Legacy and Trust Through Branding

In this engaging conversation at the Moving Titan Retreat in Tampa Bay, Florida, Mark Hirschi sits down with branding expert Dan Antonelli from KickCharge Creative to discuss the transformative power of branding for service-based companies. Dan dives into how companies often end up with a “bland” rather than a brand that effectively communicates their history, value, and service quality. He emphasizes the importance of creating a brand that speaks to a company’s legacy, instills trust, and elevates customer perception—even before service begins. With insights into impactful rebrands that drive significant business growth, Dan highlights how strong branding can reduce dependence on paid search, improve booking rates, and help companies stand out in competitive markets.

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