Ep29 – How Direct Mail Built a Moving Empire | Greg Sheppard (USA Home Listings)
In Episode 29 of Shift Happens: Beyond the Boxes, Jason Bergenske sits down with direct mail legend Greg Sheppard, founder of USA Home Listings. From quitting a job he hated to building a multi-million dollar lead generation business, Greg shares the raw, real, and ridiculously effective strategies that helped him—and many movers across the country—book high-ticket moves consistently.
Recorded live at Legends Retreat, this conversation dives into how Greg went from cold-calling to closing luxury moves, and how smart, targeted mail (not spam!) can deliver massive ROI when done right.
What You’ll Learn in This Episode:
The moment Greg risked everything to chase a new path
Why most direct mail fails—and how to make yours stand out
The system that helped moving companies scale to $10M+
How to target high-value homes and avoid tire-kickers
Simple tips to increase conversions and get your phone ringing
Whether you’re trying to fill your pipeline or close bigger jobs, this is the no-BS breakdown of what works in moving industry marketing today.
Work With MoveItPro & Lion’s Den Booking Service
The Moving Company Owners Podcast is hosted by Jason Bergenske, founder of MoveItPro Software and Lion’s Den Booking Service, and the Moving Company Owners Podcast.
MoveItPro Moving Software was built by professional movers, for professional movers. Their moving company software was developed with moving and storage companies to optimize the operations of moving and storage companies. The web-based moving software has numerous features to make your moving operations easier to manage. MoveitPro™ is a simple, yet powerful online moving and storage company software that can be used through any internet connection on any computer. Your data is never lost, and will always be available from anywhere you have internet access. MoveitPro™ continues to evolve to become even more powerful.
Lion’s Den Booking Service is an elite sales team seasoned with industry knowledge waiting to take your moving company to the next level. Catch leads while they’re hot with our trained moving consultants. With our proven sales process and seamless CRM integration, we help moving companies like yours keep their schedules full. Lion’s Den prides itself on offering the best technology, customer service, and the desire to get bookings closed to make your company more money.
