It’s is no question that one of the most important things you can do to grow your moving company is to get a consistent flow of moving leads. But, are you doing anything to make sure you’re booking those leads and not missing out on the current opportunities in front of you?
Here are a few things you can do to book more moves and stop losing moving prospects.
1. Follow Up
When it comes to booking clients, following up is one of the most important things you can do. Most people who are moving are busy with hundreds of other tasks and booking the moving company is just one of them. You would be surprised how many moves you book just by simply following up and making the call at the right time for them.
2. Email Marketing
Email marketing is a great way to follow up with new leads, especially if you have SmartMoving, which has the Mailchimp / Moversville Email Marketing integration. This integration allows you to set up automated drip campaign emails in Mailchimp to provide helpful resources to the prospect and encourage them to book service. This has helped movers increase their booking percentage by 5-10%.
Email marketing is also a great way to stay in touch with past clients and other referral prospects like realtors and property managers. Email marketing to these audiences on a monthly basis makes it more likely for those people to inquire about your moving services specifically, rather than searching for movers on Google.
3. Have a Website That Works For You (Sales Machine)
Your website is the most important tool you can have to get business online for your moving company. It is essentially a sales machine that turns a web visitor into a potential prospect. When you call the prospect or they call you, it’s important that those prospects are already halfway sold on using you after visiting your website and getting a sense of what type of service you provide. Your website should have clear calls to action, pictures of your crews in action, recent testimonials, mobile-friendly, and optimized for search engines.
4. Boost Your Online Reputation
A poor online reputation is a giant hole that keeps you from booking jobs. Most people nowadays check reviews and ratings online before making any big purchases of goods and services. If you have a poor online reputation, you will lose potential jobs without even knowing it. Having a low reputation will also cause you to have to spend more in marketing to get more leads to cover for those who are turned away from your reputation.
5. Keep Your Brand Consistent
It’s important that if you want to be remembered by your prospects to have a consistent-looking brand throughout every touchpoint you make with them. That means using your exact full moving name on the phone (ex. if you are “ABC Moving Systems”, don’t just use “ABC Moving” when answering the phone or other places online. Use your full, correct name, every single time). It’s also important to make sure your fonts and colors are consistent throughout your marketing materials. Read more on these 21 branding tips for movers.
6. Have Multiple Touch Points
Many times, one kind of marketing is just not enough. It’s important to have many different touchpoints for your prospects including mailers, social media, SEO, email marketing, phone calls, and texts, in order for them to really be convinced that you’re the moving company to work with.
7. Ask For & Assume The Sale
If you don’t ask for or assume the sale, the prospect may keep kicking the can down the road and never actually book until another mover comes along and helps them move forward with the move.
When you are giving a quote and you have already done your job building your pitch on why use their services etc., get to the point and ask for the sale. Tell them you have an opening on the day they need services, and ask if they want to lock in that day before it gets booked. Be confident about it as if you’re just doing business and don’t hesitate.
Remember, they called you for a reason and they WANT to use your services. Sometimes the prospect is already convinced that you will do a good job and just needs your help moving the ball forward to turn their move into a reality.
