Let’s start by asking: Do you have enough moves to keep your fleet busy? How do your clients find you? Do you have a website? Does your website it come up for the keywords you are looking to rank in?
In this article, we’re going to go through a quick breakdown of what SEO for moving companies is and what to look for when hiring an SEO agency for your moving company.
SEO, short for Search Engine Optimization is the act of bringing your website to the top of the search engines. However, that’s not all of it. It is not to get your site ranking, yes, that’s some of it. But, it’s to get your site ranking for keyword phrases your customers are actually searching and then converting that traffic into moving leads or phone calls.
Fully understanding SEO can be complex, but you don’t have to know everything to get a grasp of what it entails. It’s very important to at least have an idea of what it means in order to properly hire the right SEO company or even take on the task yourself.
Getting your moving company busy and the schedules filled up with qualified moves is what’s important. The dollars that SEO can bring to your moving company is huge. So here are a few areas that movers look into if they want to see this happening in their business.
1. On Page SEO
On Page SEO refers to what is actually on your webpages – what keywords to use, title tags, what to write on the page, what to link to, and what else you put on each webpage.
If you’re hiring an SEO agency for your moving company, one of the first steps they should be doing is optimizing your website. This means making all the pages optimized for a particular keyword with a good keyword percentage. The meta descriptions and interlinking need to be done, as well as photos being optimized as well.
The biggest mistakes many business owners make is over-optimizing their keywords or under optimizing them. The balance is delicate. Simple things such as making your photos have keywords in their names and alt tags do help a lot of in SEO and this is something that you could probably do on your own.
2. Link Out To Credible Pages
Linking out to credible pages will help with the authority of your site. Also, link out the pages that have to do with the city you are running out of if you do a lot of local moves. This will help the search engines to better connect the dots that you are located here and offer moving services.
3. Gain Backlinks
Once the on-page is complete, it’s time to get some citations and backlinks. Citations are all those directories out there that help with locating your website on the web. Finding them is pretty simple and most business owners can fill out their own citations, however, it’s going to take a lot of time. And, if they are not done correctly they won’t help your site at all.
The number one thing in citations to remember is using your NAP (Name, Address, and Phone number) consistently. This tells the search engines that that directory listing or citation belongs to your website. Your NAP also needs to be displayed somewhere on your website as well.
4. Check Your Site’s Speed
There are free and simple online tools that will allow you to check your site speed. Should your site speed not be good, there are services that can fix your site speed. This starts to get more into the websites files and if not qualified can be very damaging if not done properly.
Ensure your site is optimized for mobile, meaning it can be seen on a phone screen and work via phone. Most people are searching the internet these days via phone or tablet. These are just some of the factors that go into SEO.
5. Hire A Qualified SEO Agency
That’s right, hire help, this is what they do. They work with local clients such as yourself and get your website in great shape for conversions. Meaning, the site will be up to date and easy for your clients to use. If you want to save some money, you can look around at videos to optimize your site. However, this is similar to watching a video on Changing a taillight and calling yourself a mechanic.
You will really see amazing results with an SEO versus trying this yourself. But, understanding it, is important to keep yourself away from people that don’t know or aren’t qualified. Yes, there are agencies out there that they too watched a video and are now masters. SEO is very complex and it changes all the time. This is why it’s important to at least understand the basics.
Similar to the car example, having a basic understanding can help with finding the right qualified person. Here are 3 Things to look out for in an SEO company:
- Make sure there are no contacts unless you 100% trust the company you are working with
- Make sure you know what the target keywords are, and make sure that they are relevant to your city and audience
- Watch out for overpromises. If you talk to an SEO company who says they can rank you number 1 in a month…RUN. If they do it successfully, it’s probably going to hurt you in a few months down the line.