Direct marketing is one of the most effective means of acquiring business leads and driving sales for your products and services. However, there are some salient strategies you can use to skyrocket your conversion rate to the rooftop.
Consider these 9 tips for creating result-oriented marketing campaigns materials.
The Name And Logo Of Your Company
Kindly note that your company brand elements like the logo and colors should be included in the mail but it should not overshadow your offer. Your customers care about the value they can gain from you more than anything else.
Write A Captivating Headline
Most prospects don’t read beyond the headline, but you can attract your audience to read through your offer when the headline is captivating. Let your headline express the excellent benefits of your offer. The goal is to compel the reader to respond to a call to action such as calling you.
Be Plain About The Call to Action
Let the prospect know the exact action you would like them to take. For instance, if you want to schedule a face-to-face meeting, ask the prospect to call you immediately. Avoid using multiple calls to action that can confuse your prospect. You can follow the one call to action per postcard rule to abide by this principle.
Give A Free Offer To Increase Your Response Rate
Everybody likes free things. You can leverage this human behavior to increase your response rate. An excellent example is offering a piece of valuable information that can enhance a business or lifestyle in exchange for responding to a call to action.
Add Many Contact Media
Your card should contain multiple contact media such as mobile number, email, social media handle, and offline address. This various contact media allows your project to contact you through the most convenient medium.
Add Relevant Graphics
Do you remember the adage that a picture is worth a thousand words? Add a relevant and inspiring graphics that allows your prospect to connect with the message you are trying to convey. A simple picture of an everyday home is not appropriate here.
Use A Return Address
When you use a return address, you are assured that your undelivered mails will be returned to you. Moreover, it gives the prospect a salient impression that they are dealing with a professional company with a real office location.
Maintain A Consistent Brand Across All Channels
What will your prospect think when they realize that the branding on your postcard is not consistent with your website and your social media channels? It casts aspirations on your professionalism and competence. Maintain the same visual brand for your business across all your marketing and communication channels.
Add A Personal Touch
The personal touch goes a long way to determine how your prospect responds to your mail. For instance, adding a picture of yourself in your message gives it a personal touch and triggers the trust factor. This is important because people often choose to do business with those they can see and trust.
Irrespective of the type of print media you use in your marketing campaigns, you should always bear in mind that the effectiveness of any media goes beyond the visual appeal alone. Implementing these tweaks can help you connect with prospects emotionally and increase the efficiency of your marketing campaigns.
About The Author: Gregory Sheppard
Gregory Sheppard is the founder of USA Home Listings, a unique online service that provides moving companies newly listed homes, and under contract homes for every city and state in the USA within 24 hours. The purpose of the service is to help moving companies mail out postcards or mailers to residents in their local area for the purpose of generating business. Their data is updated daily, and all home addresses are loaded into their secured portal every 24 hours so there are no delays in getting data in real-time.